Ready to liberate your first-party data and drive growth?

.

Business transformation is happening across the media and publishing industry: from a shift toward digital formats to the pursuit of more diverse revenue streams.

In any case, it is the growing trend away from third-party data to first-party data that is currently disrupting the media and publishing status quo and accelerating the need for real transformation. This macro trend is taking shape in a number of ways:

• An increase in consumer privacy regulations, including General Data Protection Regulation and the California Consumer Privacy Act.
• Third-party cookie deprecation due to new tracking restrictions in the most popular browsers, including Chrome, Safari and Firefox.
• The rise of walled gardens, including Google and Facebook, that are eating into many organizations’ advertising revenue today.

As if this wasn’t enough, COVID-19 hit in 2020 and led to a sudden drop in ad spend. Moreover, it led to a massive influx of demand for many publishers covering the news. Both shined a spotlight on the growing need for business agility and resiliency in the wake of such a sudden disruption — whether it’s caused by a pandemic, consumer privacy regulation or changes made by Facebook, Apple and Google.

In some ways, media and publishing companies are leading the charge on the type of transformation that businesses in all industries will need to implement to both endure and stay competitive over the next decade. That’s because they’re on the frontline of feeling the impact on their revenue.

What we know for sure?

The most cutting-edge businesses in the space are already hard at work to stay ahead of the curve by turning their first-party data into a strategic business asset.

If you’d like to learn more, check out BlueConic’s eBook: Business Transformation in Media & Publishing. In it you’ll discover:

• What effective business transformation in media & publishing entails
• How to adopt a modern audience engagement model
• How to drive growth from audience monetization

Ready to talk to someone about liberating your first-party data and driving growth? Contact BlueConic today.