As the digital landscape evolves, so does the need for smarter, more responsive audience development solutions. BLOX Digital has always been at the forefront, and with our newest smart paywall features, we're taking audience growth to the next level — making it easier than ever to convert casual visitors into paying subscribers and win back lost customers.
Read on to learn how the newest additions to BLOX Audience+ can help you unlock the full potential of your audience growth strategy.
The right user experience doesn't just open doors — it rolls out the red carpet. That's why we're thrilled to introduce our new, high-conversion paywall templates — developed in partnership with the Google News Initiative — that help transform potential subscribers' hesitation into excitement.
Our all-new Toast paywall template maximizes the viewability of your subscription/membership offer. At just the right moment, your subscription offer pops up (get it?), obscuring the paywalled content with a high-contrast overlay that draws attention and entices visitors to get out their credit cards.
The best part? In extensive real-world testing on a live media property, the Toast paywall experience boosted conversions by an incredible 40%!
It’s often said that it’s easier to win a customer back than to find a new one. To help you up your win-back game, BLOX Audience+ now features the ability to dynamically target former subscribers with high-conversion offers, bringing them back into the fold.
Picture this: your former subscribers (affectionately known as "Formers") are greeted with a paywall experience so personalized it feels like a welcome back party just for them. Whether it's through irresistible special offers or a firm nudge with a hard paywall, we ensure every interaction is far from generic. Say goodbye to conversion-sapping, one-size-fits-all paywalls.
Tailoring the paywall experience for different segments doesn’t just boost conversion rates, it enhances overall brand loyalty and trust — key drivers in securing long-term customer relationships.
In the world of subscription services, the smoother the process, the happier the customer. Our new Premium Credit Card Management for BLOX Pay provides a suite of features that make the subscription and renewal process smoother than silk.
Secure vaulting of payment info means purchases and renewals are smoother than ever, and automated credit card updates ensure uninterrupted service for your subscribers. Choose from an array of payment gateways for unmatched flexibility and enjoy competitive pricing that enhances ROI.
From safeguarding payment info to seamless card updates, we’re all about making life easier for you and your subscribers.
The holiday season may be the time for gifting, but what if you could tap into that market all year round? With BLOX Audience+, you can easily create a variety of plans for different budgets, making a subscription to your site the perfect gift for birthdays, Mother’s Day, Father’s Day, and every gifting occasion in between.
The streamlined purchase process allows users to send the gift of local news in just a few clicks, making it a delightful and hassle-free experience for both the giver and the recipient.
Gift subscriptions do more than just lift your revenue; they amplify your brand's presence and build lasting relationships with new customers.
And there you have it — a glimpse into the state of-the-art of audience development with BLOX Audience+. With our latest innovations, from the enticing Toast paywall experience to personalized re-engagement strategies and beyond, we're here to help you supercharge your audience initiatives.
To learn more, reach out to Aaron Gillette, marketing director: agillette@bloxdigital.com
