Bloomberg Media and the ANA Global CMO Growth Council have announced “The Business Guide to AI,” a multi-channel program providing actionable and practical insights for CMOs and business leaders seeking to leverage artificial intelligence (AI) to accelerate their businesses. This cross-channel partnership, anchored by in-person leadership workshops at various Bloomberg Media and ANA Global CMO Growth Council events, will kick off in 2023 and run through 2024.
This partnership with the ANA Global CMO Growth Council is Bloomberg Media’s latest effort driven by its advertising business to reinforce its unique knowledge, leadership and positioning in the technology space. It launches on the heels of a number of newsroom initiatives expanding Bloomberg Media’s AI coverage across channels, including video, events, TV, radio, podcasts and print as well as a new Bloomberg Original series, AI IRL, hosted by Bloomberg journalists Jackie Davalos and Nate Lanxon.
The partnership will officially launch through a joint event at the ANA’s Global CMO Growth Council Summit at the Masters of Marketing conference. The annual Summit convenes hundreds of CMO delegates from the world’s top brands combining over half of all global advertising and media spending, to discuss marketing’s role as a force for growth and innovation.
“We’ve long admired the ANA’s ability to connect top marketing leaders from around the world,” said Anne Kawalerski, chief client officer, Bloomberg Media. “With our combined unique networks and industry expertise, we’re excited to bring together brand leaders to dissect AI challenges through case studies in order to shine a light on marketing creativity and problem-solving.”
To make “The Business Guide to AI” learnings and insights available to a broader audience, Bloomberg Media and the ANA will house video content, including the bespoke case study presentations and intimate business leader interviews from the co-hosted events, on their owned channels.
“Bloomberg is a leading platform for business conversations, consistently providing business leaders with relevant context and acute insights to make informed decisions,” said Nick Primola, group executive vice president, ANA Global CMO Growth Council. “AI is the newest complicated reality for business leaders, and this first-of-its kind partnership allows us to leverage the gold-standard business building expertise and resources available through ANA with the visibility and award-winning content development capability of Bloomberg to create a practical and actionable platform for CMOs and business leaders to integrate AI into their business growth strategies.”
About Bloomberg Media:
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg L.P. Visit BloombergMedia.com for more information.`
About the ANA Global CMO Growth Council:
The ANA’s Global CMO Growth Council is a partnership between ANA and Cannes LIONS and represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world’s top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers and our global society.
About the ANA:
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers and vendors). The ANA creates Marketing Growth Champions by serving, educating and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.