One and a half years ago, the Australian parliament adopted legislation creating the News Media Bargaining Code, a revolutionary measure aimed at protecting news publishers from the dominance of a few big online platforms. ...
Like the Journalism Competition and Preservation Act (JCPA) — a competition-based solution introduced in the U.S. Congress — the Australian Code does not attempt to solve all the problems faced by news publishers in the online ecosystem. Instead, the sole purpose of both measures is to balance the playing field between publishers and online platforms, creating a more sustainable foundation for the preservation of high-quality journalism.
Now, as the JCPA is making progress in Congress, it is a good time to evaluate the success of Australia’s Code.
