Eight ways smaller newsrooms can make audio pay


As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.

This need is recognized by many industry leaders. A recent survey of media executives by the Reuters Institute for the Study of Journalism at Oxford University revealed “publishers say that, on average, four different revenue streams will be important or very important this year.”

So, which of these approaches are applicable to audio, and in particular podcasts, perhaps the most popular audio product that newsrooms are exploring?

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