Richard Clark has been named regional advertising director for the Adams Publishing Group’s Tennessee/North Carolina region. In his new role, Clark will be responsible for assisting all 20 newspapers in the region with revenue growth from major/national accounts, local retail, classifieds and events. Clark will be based out of Greeneville, Tennessee, where he is also the local ad director for The Greeneville Sun and the Rogersville Review.
Prior to this, Clark served within Adams PG as interim editor and publisher in Rogersville, Tennessee. Clark’s career goes all the way back to a high-school part time job as classified manager for his hometown twice-weekly newspaper in Southeast Alabama. Clark reports, “That’s where the ink got into my veins.”
Clark served as both student editor and classified manager while getting his bachelors degree in advertising and public relations from The University of Alabama. He was also inducted into the Journalism Honor Society, Kappa Tau Alpha.
Clark worked in advertising sales and management within the Freedom Communications company at newspapers ranging from free distribution weeklies to mid-sized daily newspapers. Still, Clark is best known around the industry for his classified consulting work at well over 300 different newspapers as president of Classified Development.
“I loved getting to work with all of the different newspapers, and the opportunity to see so much of the country, but the 200-plus days a year on the road got to be too much. I had the perfect family life, but I was missing it.” Clark said. He continued, “Working locally allows me to do work that I love, and never miss another birthday or graduation.”
In the local advertising director part of his role, Clark succeeds Artie Wehinkle, who retired at the end of 2020. “Artie has done a great job at The Greeneville Sun, and I am honored to follow in his footsteps,” Clark remarked. Paul Mauney, regional president of APG for Tennessee, Western North Carolina and Virgina said that he couldn’t be more pleased with Clark joining APG. “ I have known Richard for over 20 years and have first hand experience witnessing the positive impact of his efforts to grow revenues through his consulting work. He brings a wealth of knowledge and experience with him that is already making an impact in our community newspapers.”