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Reach millions of active users: Why TikTok is a must-have for publishers’ digital strategy

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As of April 2024, there are approximately 121.52 million active TikTok users in the United States, making it the country with the highest number of users on the platform. For news publishers, integrating TikTok into your digital strategy is no longer optional — it’s essential. This dynamic platform offers the chance to create engaging, viral content that connects with a demographic that's not just consuming news, but sharing and interacting with it in real time.

AdCellerant is excited to introduce TikTok advertising to our product suite, giving publishers a powerful tool to expand their reach and increase engagement with younger readers. TikTok’s user base is highly engaged, with users spending an average of 95 minutes per day on the platform, making it a prime opportunity for publishers to drive audience growth.

"We’re thrilled to offer TikTok advertising to our partners, helping them tap into one of the most dynamic social platforms today,” said Colin Wright, product manager of advertising at AdCellerant. “TikTok’s highly engaged user base offers incredible potential for brands looking to reach younger audiences and drive meaningful results. With our platform, even those without deep technical expertise can maximize their TikTok campaigns effectively.”

Discover more: AdCellerant expands product suite with TikTok Advertising

Integrating TikTok into your digital strategy means tapping into a platform where visually compelling, interactive content thrives. This offers news organizations a fresh avenue to connect with readers who prefer consuming information via social media.

Are you interested in learning how TikTok advertising can transform your publication’s digital presence? Schedule a 20-minute call with Ben Bouslog, vice president of business development, to learn how AdCellerant can help you take advantage of this exciting opportunity.