As clear signs of slowing economic growth have shown, challenging times lie ahead. Although we are only halfway through the year, we have seen clear signs of slowing economic growth: the S&P 500 officially entered a “bear market” in June, GDP shrunk by an annual rate of 1.6 percent in the first quarter, and the Federal Reserve announced a 0.75 percent increase in interest rates — we can’t skate around the facts; or the obvious.
Staying cool, calm and collected:
It’s natural for a business to make cutbacks during challenging financial periods. However, this is the time to reevaluate your current marketing and advertising efforts to keep your brand top-of-mind with your target consumer through empathetic, relatable material.
The brands that make cutbacks that slash marketing and advertising budgets are the ones who see a significant loss once the economy returns to normal.
How AdCellerant has helped partners navigate uncertainty:
In 2020, our team worked closely with media partners to address these concerns during the COVID-19 pandemic. As our business navigated the uncertainty, we knew it was essential to find a quick shift in our strategy to help create successful plans for partners and help small businesses generate revenue to stay thriving amidst a global pandemic. This proactive work resulted in boosted digital revenue to supplement traditional losses and is a primary reason AdCellerant was named Business Intelligence Group’s Account Management Team of the year in the 2020 Excellence in Customer Service Award.
Resources for advertisers and marketers:
Planning and strategizing are two of the most important things you can do to keep your business thriving. The following resources will assist you in making the best decisions for your business.
Read:
Watch:
Register:
We’re better together:
Digital marketing during an economic downturn can be confusing and intimidating. With our team, you’ll have access to digital experts who provide dedicated support and on-the-go training at every step. Reach out to your account manager to brainstorm ideas for economic downturn-specific campaigns or if you have any questions.
About AdCellerant:
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education and exceptional operational support to ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch and campaign performance — all within a single platform.
For more information or to book a demo, visit www.adcellerant.com.
