America's Newspapers | Editor and Publisher | Media Staffing Network

2021 Sales Compensation Study will help your newspaper remain competitive in hiring

Deadline extended to Friday, July 23


There have been so many changes to sales teams over the past year due to the pandemic. Many companies have downsized, more companies are utilizing part-time sellers and embracing remote work, and compensation has been all over the place. Now, as we ease out of the pandemic, companies are rebuilding and find themselves struggling to hire in an extremely competitive job market.

How can you best compete to hire the top sellers?

The first step is to share your information in our annual America’s Newspaper/Editor and Publisher/Media Staffing Network Sales Compensation Study. This is our 2nd annual study, giving us insights into emerging and changing trends that can help owners and publishers plan budgets and goals while remaining competitive in hiring. For example, we have seen that many newspapers are now offering longer security periods than in the past. We have learned that a large percentage of sellers are coming up on retirement in the next few years. We have also learned more about how the selling of products and services are being handled by the sales department.

This year’s survey includes a few more questions that will give us an understanding of newspapers' efforts in building diverse teams, selling podcasts, how teams fared during COVID and more. We are conducting  the same sales survey in radio and television, which will reveal how newspaper compensates vs local competing media.

Ideal respondents include owners, managers, sellers and human resource professionals. All survey participants and their responses are confidential.

Each person who fills out the survey will earn a chance to win a $100 American Express Gift Card in a random drawing.

The survey period will be live for six weeks: Monday, June 14, through Friday, July 23. The study will be  released in conjunction with the America's Newspapers Senior Leadership Conference in Colorado Springs, Oct 17-19.  Respondents will receive an early overview of the study.

This information from the Sales Compensation Study  is helpful to  all newspapers, and the more responses we receive, the more accurate and insightful the study results will be. Please share this survey with your staff and peers so we can get you the most information available.

Thanks in advance for your time! Click here to take the survey:

Questions about the survey should be addressed to Laurie Kahn of Media Staffing Network:


No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment