With Gannett's Lyndsi Lane; Eric Myers, president, Belo + Company; and Jim Broyles, vice president of sales, Colorado Springs Gazette
EVENTS: During the pandemic, events were put on hold, but it's an area that newspapers should begin taking a new look at again. Lyndsi Lane, with Gannett's Events and Promotions division, will look at events in the new normal. Join us to see how events can help your community reconnect and generate revenue for your bottom line.
BRANDED CONTENT: It's one of the hottest revenue trends in newspapers — providing advertisers the opportunity to engage with readers through targeted storytelling. Eric Myers is a master at building a solid branded content strategy. Learn from him during this session at PIVOT.
BEST WORKPLACES: You don't need to be a large newspaper to launch a Best Workplaces program for area employers that will create community buy in, attract new advertisers and springboard more extensive advertising relationships. At The Gazette in Colorado Springs, Best Workplaces even had its most profitable year to date during the height of the pandemic.
