Mike Martoccia, who has been consulting with Adams Publishing Group since February, has been named APG’s vice president of digital sales and marketing. This is a new position for APG, to assist in the company's evolution to a multi-media organization.
In addition to driving digital sales and marketing results across APG, Martoccia will also take the lead in training the company's multi-media account executives in their utilization of digital sales and marketing tools for clients in more than 130 media operations across 20 states. He also will oversee The High Road Agency, APG’s internal digital organization.
“Mike has a proven track record of success in the industry on both sides with experience at many other media organizations, as well as on the vendor side. He has done a great job as a consultant and it is time to bring him on full time to lead APG along with our multi-media account executives through our ongoing evolution into digital sales,” said Nick Monico, Adams Publishing Group COO.
Mark Adams, president and CEO of Adams Publishing Group, said: “Mike has distinguished himself with us in a consulting role and his ideas and experience have proven valuable to APG. His recent SMB Advertisers Seminars have helped many of our existing and new clients understand the need to further incorporate APG’s digital products to extend their reach and ROI with their media buys.”
Martoccia has more than 28 years of experience in media marketing leadership, from corporate digital revenue and advertising management to small business advertising workshops, sales training and event marketing. Martoccia has spent his entire career in the newspaper and digital space, so he fully understands markets and the business climate of community media groups. His background includes being the corporate digital revenue director for BH Media and Civitas Media, regional digital manager/advertising director for McClatchy (The Charlotte Observer & The Herald), and regional advertising director/regional publisher for CNHI.
Further, he’s worked for the Local Media Association, providing sales training and business development solutions for markets across the U.S. and Canada. Prior to coming to APG, he spent the last year with Wehaa Digital Marketing, working with more than 400 media groups across the U.S. and Canada, implementing new digital products.
Over the years, he has been a speaker/facilitator at more than 20 national and regional conventions, including the Mega-Conference.