King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has promoted Carla Silva to senior vice president, general manager, and head, global licensing. Silva, a seasoned veteran in the consumer products licensing industry and an expert in brand development, brings over two decades of experience and expertise into her expanded role.
Silva’s journey in character licensing began in 1994 at United Media where she managed a network of international agents and hundreds of clients for brands such as Peanuts, Garfield, Miffy and Precious Moments. Her career trajectory continued as she secured opportunities within other entertainment giants, including American Greetings (Care Bears, Strawberry Shortcake) and Iconix Brand Group, which eventually led to her placement as the head of King Features’ licensing program. Since joining King Features in 2016, Silva has demonstrated leadership, strategic insight and dedication, making significant contributions to the growth and success of the company’s licensing division.
