McClatchy, known as the McClatchy Company, is a publishing powerhouse. With a strong presence in 30 local U.S. markets, McClatchy connects with communities through print, digital and mobile platforms.
The challenge
McClatchy's legacy is built on its ability to adapt and innovate amidst the ever-changing dynamics of the industry, establishing itself as a prominent player in the U.S.
Like most publishers, McClatchy encountered a battle to attain profitability. Recognizing the significance of streamlining workflows and adopting more efficient production methods, they were determined to optimize operations, save time and resources, and achieve sustainable profitability in the publishing industry.
The solution
McClatchy has worked continuously to transform the scope and speed of its print and digital marketing capabilities. They wanted a solution that drove better audience engagement with higher returns for advertisers. They also wanted to find efficient ways to manage workloads, shorten admin time and improve ROI.
The results
In a successful collaboration from 2008 to 2013, McClatchy had previously partnered with EKCS. Recognizing the value of their expertise, McClatchy once again joined forces with EKCS in 2019 to enhance print and digital ad production, custom publication design, page planning and editorial production.
By integrating MediaFerry's cloud-based workflow management system with its existing billing and pagination systems, McClatchy revolutionized ad production and preflight workflow. This seamless integration improved the efficiency of the copy-chasing and approval processes and enhanced the delivery of final files. This resulted in a more streamlined and productive workflow.
Speed to market
The offshore McClatchy team works 24/7 to provide end-to-end support, improving speed to market. The transactional model helped McClatchy to scale across multiple channels when needed.
Streamlined workflow management
MediaFerry enabled centralized ordering, tracking, proofing, approval and management of creative campaigns and assets.
Cost savings
McClatchy benefited from YoY cost savings due to wage arbitrage and consolidation and integration of systems.
Automation — a game-changer
Automation is a game-changer for media companies, allowing them to save time and money on advertising production costs.
Offshore model
By adopting the offshore model, media companies and publishers can expand their operations, enhance flexibility and maintain exceptional quality standards. Discover how partnering with EKCS can empower your existing teams to streamline creative production and achieve optimal efficiency.
To find out more, contact: Jennifer Kisser, strategic solutions consultant at EKCS, North America: 1+816-550-0436 or jkisser@ekcs.co.
