America's Newspapers is making this webinar available to its members, as well as state press association members, at no cost.
Local businesses have specific marketing needs in times of crisis. History shows that some excel when they employ the right marketing tactics during a downturn.
Join us for this webinar to learn how your newspaper can help local advertisers as they struggle with declining sales and customer distractions.
With the help of Gordon Borrell, Corey Elliott and Jim Brown from Borrell Associates, and Matt Coen from Second Street, we'll identify which businesses might actually thrive with the right marketing and how you can help them gain a voice, how the "at home" community is causing a big uptick in media usage — and what businesses that are suffering the most will need when the recovery begins.
This webinar is designed for publishers, owners, advertising and marketing executives.
For registration questions, please contact:
Patty Slusher, director of programming, at 847-282-9850, ext. 2 or firstname.lastname@example.org