Despite being increasingly popular, audio storytelling has one important limitation: it is hard to search for soundbites that can be shared.
Let’s say that someone recommended you a podcast. You find the hour-long episode, read the description and realize that there are three guests. So you start scrolling back and forth to find the bit you are interested in, which is pretty tedious. And once you find it and you want to recommend it to someone else, there is no way to share it.
This was the challenge that Kajsa Norell, head of playdesk at Swedish public radio station Sveriges Radio, decided to tackle using artificial intelligence (AI). The objective was twofold: making audio more searchable and shareable, and making it more accessible to diverse audiences.
