Increasingly extreme weather events impact local communities across the globe. United Robots' mission is to empower local publishers so they can better serve their local communities through relevant content. This summer we’re introducing a timely new product in the U.S.: weather warnings. The weather warning texts will be based on data from the National Weather Service, and include a full range of events in categories like Excessive heat, Marine, Flooding, Wind and Winter weather.
The use case for this content is essentially the same as for our existing Hurricane product: With automated texts about extreme weather, local newsrooms can service readers with fast and reliable updates, allowing reporters to focus on covering developments on the ground.
That's what happened when we built the Hurricane bot in collaboration with McClatchy, ahead of the arrival of 2022’s Hurricane Ian, the deadliest hurricane to strike Florida since 1935. We used data from the National Hurricane Center and quickly created updated articles. Cynthia DuBose, VP audience growth and content monetization at McClatchy, points out that the robot-written updates meant reporters could focus on the quality journalism: “Our journalists reported evacuations, city preparedness, other efforts. That’s journalism that cannot be replaced by a robot.”
The value weather warnings create for readers (and publishers)
We know from local publishing partners how important it is to publish content and provide a service that fulfills a need for local readers. Proactively publishing weather warnings is a perfect example of meeting a local need and can benefit both your audience and your brand:
Visit our website to learn more about United Robots and our automated content products: https://www.unitedrobots.ai/