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Case study: Newspaper increases user engagement metrics and grows revenue ... at no cost

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STN Video, North America’s largest independent online video platform, and the Las Vegas Review-Journal have published a five-month-long case study illustrating the power that the STN Online Video Platform (OVP) has in growing user engagement and revenue.

After full adoption of the STN OVP in September 2020, the Las Vegas Review-Journal’s digital property (reviewjournal.com) saw:

  • A 41% increase in monthly page views
  • A 536% increase in digital video revenue
  • A 710% increase in monthly video plays
  • A 22% increase in monthly site visitors
  • A 9% increase in time on page from returning visitors

“Our number one priority at the Review-Journal is delivering quality content to our readers. STN Video plays a key part in our content strategy by delivering the best possible video content to keep our readers up-to-date and informed, and at the same time, has driven impressive results as this case study shows,” says Jim Prather, executive director of digital programming for the Las Vegas Review-Journal.

Download the full case study here

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