Quintype provides a bundle subscription plan through which clients of its paywall management solution — Accesstype — can collaborate with another digital publishing platform to deliver premium content at optimal pricing. This initiative enables current Accesstype clients to join forces and offer bundle subscription options to readers.
At Quintype, we understand the dynamics of digital-first journalism and its reliance on subscription models for revenue. To bolster our clients’ subscription strategies, we introduced “Bundle Subscriptions” in Accesstype, allowing customers to forge partnerships with diverse media brands and present a curated content selection at promising rates.
Quintype meticulously formulated the bundle subscription framework to guarantee a flawless experience for clients and readers, increasing subscriber numbers and revenue for the participating brands.
Newslaundry and The News Minute have collaborated and consolidated their subscription offerings for the same term, maintaining identical pricing across both platforms.
The News Minute (TNM) is a prominent digital news platform in India, established in 2014 and headquartered in Banglore. The brand has experienced remarkable growth since its inception, thanks to its extensive access and in-depth ground reporting across southern India.
Newslaundry (NL) is a pioneering Indian digital news platform founded in 2012. It aims to address issues related to media independence and transparency. Newslaundry operates on a subscription-based model and does not carry advertisements, avoiding the potential biases associated with ad revenue.
Quintype has delegated all aspects of revenue sharing and pricing to the clients, affording them the utmost flexibility and control over their offerings. The Accesstype team took great care in devising a user-friendly and secure process without sacrificing robustness. We have provided 24*7 support to our clients throughout the implementation of bundle subscriptions.
In November 2023, The News Minute and Newslaundry launched their bundle subscription after finalizing the offerings, pricing and duration. This strategic move yielded exceptional results, with both brands experiencing a notable growth in subscribers and revenue from the outset.
Within five months, subscriptions increased by 214%, while revenue soared 243%. This impressive growth underscores the effectiveness of the bundle subscription model in revenue generation.
Subscription numbers continued to rise steadily, with considerable increases observed in March and May. The latter benefitted from successful marketing campaigns and election-related engagement. May recorded the highest subscriber growth, with a 139.13% climb, compared to April, driven by election activity.
Newslaundry and The News Minute have transcended their anticipations with substantial growth in subscriber count and revenue, all while their individual subscriptions have flourished alongside the bundle subscriptions.
“Thanks to Quintype for the new option to expand our revenue streams. Bundle subscriptions offer a valuable opportunity to diversify and grow. Our successful partnership with Newslaundry is a prime example, resulting in a significant increase in subscribers and boosting our revenue generation capabilities.” — Vignesh Vellore, founder and CEO of The News Minute
This success underscores that, with the right partner, bundle subscriptions can be an optimal revenue enhancement strategy. The 214% increase in subscriptions highlights strong demand and effective acquisition tactics, while the 243% revenue surge demonstrates profitability. Results confirmed that bundle subscriptions offer mutual benefits and are a powerful approach for increasing value and seizing new opportunities.
“Quintype enabled us to diversify our revenue streams through bundle subscriptions. We are delighted to have partnered with The News Minute, and our collaboration has successfully expanded our readership and subscription base.” — Chitranshu Tewari, director - product & revenue, Newslaundry
Quintype recognizes the vibrant nature of the news industry and the imperative to diversify revenue streams. Therefore, we are dedicated to addressing and resolving issues with a sense of urgency, emphasizing the importance of stakeholders in providing timely and practical solutions.
“We are delighted to have supported The News Minute and Newslaundry through our innovative bundle subscription model within our paywall management system," said Chirdeep Shetty, CEO of Quintype, who expressed the team's spirit of achieving innovation success. Quintype remains steadfast in delivering innovative newsroom solutions, ensuring publishers remain at the vanguard of technological advancements.
Pushkaraj Phule, vice president - marketing with Quintype, can be reached at pushkaraj.phule@quintype.com.
