Les Éditions Nordiques, a Quebec regional weekly press group, has signed a new partnership project with Protecmedia, a publisher of specialized media solutions, for the installation of Media Cloud Advertising.
As Éditions Nordiques has already been using the Protecmedia Media Cloud Editorial platform since 2019 for the production of all its publications, this new project will ensure an integrated flow from multi-channel advertising entry to the publication of the ad on the various media.
The aim of this new project will be to set up a modern and powerful commercial management system — to ensure an optimal integration with the editorial system. This will allow the group to simplify flows (reservations, proofs, invoicing, commissions etc.), reduce hidden costs by streamlining tasks and eliminating manual processes, while valuing inventories and boosting the relationship with advertisers.
Protecmedia Media Cloud Advertising thus makes it possible to manage — in a unified and efficient way — the subscription of contracts, the management and the invoicing of all print and digital advertising campaigns (thanks to the integration with its AdServer).
Protecmedia is a Spanish company specializing in the development of software for the media. It has over 40 years of international experience in more than 26 countries around the world. It offers integrated solutions covering editorial, audience and advertising processes. For more information, visit: www.protecmedia.com.
