At a time when many publishers are cutting print days, the Deseret News in Utah is finding success with a new print product.
Dubbed “The Digest,” the free publication amasses the Deseret News’s best journalism from its various platforms and is delivered to 120,000 homes around Salt Lake City once a month. The Digest launched in September and has been profitable since October, publisher Burke Olsen said.
“The result has been great enthusiasm from advertisers because this is now, I think, the largest newspaper product (in Utah). It has the largest distribution of any print product in the state that I’m aware of,” Olsen said. “It reinvigorated our advertising base.”
