Damon Kiesow, the Knight Chair in Journalism Innovation at the Missouri School of Journalism, has authored his first book: a textbook on the increasingly important field of news product management published last month.
But that’s not the only first. “An Introduction to News Product Management: Innovation for Newsrooms and Readers” is the first textbook ever published about product management in journalism — the concept of bringing audience-centered business strategies together with editorial content, two disciplines that have historically been separated.
“I feel like we’ve all been wandering in the forest looking for clues,” Kiesow said of the lack of standardization in the field. “I think this puts a stake in the ground that allows people to cement their thinking on the topic and build on it.”
