Sonoma Media Investments has recently partnered with Lineup Systems for the deployment of its industry-leading, advertising sales management software, Adpoint.
When Dennis Sheely joined Sonoma Media Investments (SMI) in 2018, the company was in the process of replacing its ad order systems. They were on the hunt after a dismal start from another vendor and needed to start over.
“When I walked in the door, we didn’t have a CRM. In fact, we had very rudimentary processes, using several disparate systems,” said Sheely. “We were in desperate need of a powerhouse solution. That’s why we gravitated to Adpoint.”
