Coda Ventures, a leading newspaper research and consulting firm, welcomes industry veteran Al Getler to the Coda team.
Getler joins Coda as senior vice president/key accounts — a client-focused role where he will work with newspaper companies to help them leverage targeted research to accomplish their advertising sales objectives and inform their strategic corporate initiatives.
Getler brings a wealth of newspaper expertise to Coda’s clients, having served most recently as president and publisher of Gannett’s Burlington Free Press, as well as decades of leadership experience with publishers that include The Record and North Jersey Media.
According to Marianne Grogan, Coda Ventures’ president, “Al will be a critical member of the Coda team, complementing our core mission of providing newspapers with data-driven insights that positively impact their profitability and growth.”
Coda Ventures is a ROI-driven research and consulting firm specializing in its clients’ success. Coda quantifies the reach and engagement of media audiences across all platforms — print, broadcast, web, social, apps, video and more. Plus, Coda documents the buying power of media consumers to help clients increase advertising revenue and market share.
