The Financial Times Group has appointed Joanna Levesque as managing director of its media consultancy, FT Strategies.
Levesque will lead FT Strategies’ group of consultants who help organizations develop sustainable growth strategies, drawing on the FT’s own experience of successfully transforming its business model.
Levesque joins FT Strategies from Manifesto Growth Architects, a boutique consultancy, where she spent four years as partner driving customer-led growth for the business. Prior to this, she spent more than two decades at Accenture, where most recently she was managing director of its customer strategy practice, which she led to double-digit growth.
FT chief commercial officer Jon Slade said: “We've proven by working with hundreds of media businesses over the last four years that FT Strategies can drive sustainability and lasting transformation in the sector. Joanna's passion for that mission, coupled with her deep experience in the consulting world, are critical attributes as FT Strategies embarks on its next phase of growth.”
Levesque said: “I’m really excited to lead FT Strategies for the next chapter of the FT's outstanding consulting business. Our talented team’s work has already helped many news and publishing clients to transform their businesses, and I look forward to bringing our experience more widely to those organisations that need to engage customers with content-driven strategies.”
About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognized internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
About FT Strategies:
FT Strategies is the specialist media consultancy owned by the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with news and media organizations globally, to help them address strategic challenges, drive sustainable growth and innovate using AI, technology and data.
