Flip-Pay, the reader revenue platform for media organizations, has launched Supporter, an integrated donations solution designed to help publishers generate reader revenues, without relying solely on paywalls or subscriptions.
The new platform comes as publishers are increasingly looking to diversify their incomes, in the face of diminishing search traffic and pressures on advertising and subscription revenues.
Flip-Pay Supporter allows readers to access publisher content free of charge, while encouraging voluntary donations at key points in the user journey. All donation activity, from one-off contributions to regular membership programs and legacy gifting, is managed through a single integrated system, with non-profit reporting tools available for publishers operating as non-profits or charities.
Flip-Pay Supporter was built following Flip-Pay’s experience setting up donations and membership infrastructure for HuffPost. It was then recently deployed at scale for The Salt Lake Tribune, a non-profit that lowered its paywall and migrated more than 32,000 paying subscribers to a voluntary membership framework in May of this year.
Flip-Pay CEO Paul McCarthy-Brain said: “Many publishers we speak to are actively looking to diversify their income streams, and are considering sustainable, direct-to-reader revenue models that go beyond traditional subscriptions and advertising.”
“Working alongside The Salt Lake Tribune,” he said, “we helped migrate the organization away from a legacy subscription platform and onto a modern, non-profit ‘Guardian-style’ reader contribution solution that deeply integrates across its website and app. We are now making this technology widely available ‘off the shelf’ to other publishers.
“At a time when quality journalism is under pressure from AI and misinformation, many publishers are keen to see their trusted reporting available more freely to the public. Donations allow people to support the journalism they value without necessarily committing to a full transactional arrangement or hitting paywalls, while also giving publishers the insights and analytics to fully leverage that reader loyalty.
“Publishers are telling us they need proper, embedded technology which supports multiple reader revenue routes; so that’s what we’ve built.”
Flip-Pay Supporter deeply embeds into publishers’ Content Management Systems (CMS), with the following benefits:
Publishers can also manage wider reader operations through Flip-Pay, including registrations, identity management, payment processing and e-edition access in partnership with PageSuite, allowing them to replace multiple third-party providers with a single streamlined infrastructure.
Flip-Pay Supporter is available now and can be implemented quickly to publishers of any size.
To find out more about how Flip-Pay can help you, contact:
Rick Vandervoorn:
rick.vandervoorn@flip-pay.com
203-885-9822 or 646-893-0809
