Across the world, newspaper publishers are striving to adapt to the challenges and opportunities. The industry is more competitive than ever, and publishers are looking at ways to innovate and improve.
Over in the U.K., Tindle Newspapers has revamped its ad production process. They have done this by using Mediaferry, a cloud-based platform developed by EKCS. Mediaferry has simplified Tindle’s ad creation workflow and enhanced speed and collaboration between teams and clients.
Founded in the 1950s by Sir Ray Tindle, Tindle Newspapers Ltd. is one of the U.K.’s largest privately owned regional newspaper companies. With a focus on community-centered journalism, Tindle serves readers across small towns and regions.
According to Scott Wood, managing director of Tindle Newspapers, Mediaferry has transformed its ad production process. He says, “It enables us to collaborate more effectively with clients, ensuring high-quality ads are delivered at record speed.”
With an intuitive interface, Mediaferry contains tools including automated version control and flexible digital templates that streamline ad creation and approvals. By enabling real-time client input and quick feedback, Mediaferry has reduced the need for repeated communication. It has helped Tindle meet deadlines more effectively.
According to Tariq Husain, Mediaferry’s architect and EKCS co-founder, “The main challenge we resolved was the time-consuming nature of ad creation, with delays caused by multiple communication rounds. Mediaferry lets clients collaborate and approve ads quickly, helping teams hit even the tightest deadlines.”
By centralizing campaign management, Mediaferry has optimized workflow between Tindle’s sales and design teams, enhancing consistency and quality across ads. As Tindle continues to serve local communities, these improvements underscore its commitment to delivering high-quality, timely content.
Learn more about Mediaferry’s impact on ad production today.
For further details, contact:
Jennifer Kisser, Strategic Solutions Consultant
Phone: 816-550-0436
Email: jkisser@ekcs.co
