Held August 4 (and available now as a recording):
The Language of Digital: The first session will get you comfortable with the language of digital marketing. Whether you’ve been doing digital for years or you are a rookie, this session will help you dive into the foundation of digital sales, plus the language of digital.
Held August 11 (and available now as a recording):
Selecting the Right Prospects: Our second session will provide valuable insight into the power of targeting quality accounts. How to find and qualify the best digital prospects, plus determining what prospects are most worthy of your time and energy. We will review what to look for and what not to look for, and resources/tools to find prospects and decision-makers.
Held August 18 (and available now as a recording):
Executing Digital 1st-Time Client Meetings: The third digital sales training session is about engaging with the prospect. In this session, you will learn techniques that will help you lead the conversation with insights that will help you make the connection and discover the desired business results that your prospect wants to achieve.
Held August 25 (and available now as a recording):
Close and Grow Digital Revenue: Our fourth session will give you the skills to determine the best solution path and tailor it to meet your prospects' desired business results. We will cover creating the proposal, presenting and closing the proposal.
September 1:
3 p.m. EDT / 2 p.m. CDT / 1 p.m. MDT / Noon PDT
Integrated Campaigns, Understanding the Why: The final session will focus on answering the question of why digital has become so important in the marketing mix. We will study some best practices used to impact the consumers on their journey to purchase.