Surprisingly, publishers don’t feel like their companies fared that badly in 2023. And they think their companies’ prospects for 2024 are bright. Also surprisingly, though, they feel differently about the media industry as a whole.
This is according to a Digiday+ Research survey of 54 publisher professionals conducted late in the fourth quarter of 2023.
Digiday’s survey found that, despite all of 2023’s challenges, publishers are feeling good about their own companies. Nearly half of publisher pros (48%) said they agreed that their companies had a successful year last year — although not overly so. Just 15% said they strongly agreed last year was a successful one for their companies, while one-third (33%) said they only somewhat agreed.
