Local broadcast company Cox Media Group is launching a hyper-local streaming network called Neighborhood TV, in partnership with McClatchy, its executive chair Steve Pruett told Axios.
Why it matters: CMG hopes NTV will help expand its reach to thousands of hyper-local communities in America, complementing the existing reach of its roughly five dozen local television and radio broadcast networks.
The big picture: More local broadcasters are hedging their bets in the streaming era by launching free, ad-supported streaming networks that complement, but don't compete with, the content they are paid to license to traditional television carriers.
