Newsrooms are shrinking. Newswires can be expensive. Revenue is more important than ever.
You need supplemental content to fill print and online space that supports your advertising efforts, but your writers are busy covering local stories and you’re short on time.
The solution: Free syndicated content.
These no-cost feature articles can support your publication’s success, but not all providers are created equal. Here’s a checklist to help you find the best one for you:
The content should be no cost, meaning no membership fees, no article cost and no fussy user terms.
The provider you use should have an in-house team of professional writers and editors. This means you get high-quality content that is always ready to use.
Sponsored content is common in publications, but you don’t want copy where every paragraph reads like an ad. Use a source that provides interesting articles that have light branding, so the piece fits well alongside your other articles.
Photography helps tell a story and there’s no arguing that images engage readers. Use a source that provides articles and accompanying photography with appropriate rights for peace of mind.
There might be times when you need content related to a certain season or holiday. Other times you may want evergreen articles to fill space. Use a source that offers both, with a website that has simple searchability and straightforward categorization.
In addition to being able to access articles that cover a variety of subjects, you want regular access to new content. Find a source that puts out new articles daily.
A good provider will make it easy to sign up and download the articles you want. It should take just a minute to get the access you need.
How long has the content provider been around? Look for an organization with many years of experience, like BrandpointContent, which has been providing free, high-quality feature content since 1996.
At BrandpointContent.com you can access hundreds of free articles with photos that can be used in your print or online publication. New articles are published daily in different categories and supplement collections.
BrandpointContent’s team of in-house writers and editors have an average of 24 years’ experience each, many with a journalism background — so they have the same high standards for quality content as you do. For expert tips, insights and more, follow BrandpointContent on Linkedin.com.
