Hagadone Media Group, a leading regional publisher with 16 newspaper titles in Idaho, Montana and Washington is now using Bluefin Technology Partners' technology to power its self-service place ad and digital marketplace solutions. Hagadone Media is also taking advantage of Bluefin’s new integration with Recruitology’s intelligent recruiting platform allowing employers to place job ads in print and post job listings to an aggregated network of job boards all in a single self-service transaction with no intervention from the publisher’s staff. The group-wide deployment includes integration to Payway’s industry-leading electronic payment solution.
"When looking at solutions that help elevate our customer service, streamline our classified workflow and build new revenue opportunities, Bluefin Technology Partners has far exceeded our expectations," Anton Kaufer, director of advertising for Hagadone Media Montana, which includes seven weekly papers and the Daily Inter Lake. "The simplicity of the Bluefin self-serve platform combined with the level of customer service we have received from Bluefin has proved to be a great decision for us. They know our industry and deployment was fast and easy. Their ability and willingness to work with Recruitology to provide a seamless job ad placement experience for both print and digital listings has made a positive impact on our recruitment revenue. We are delighted with our launch of these platforms and have received critical positive feedback from our advertisers.”
“The key to a successful Bluefin deployment is the commitment of publishers to use new technology to affect a positive change,” said Steven Rosenfeld, general partner, and co-owner of Bluefin Technology Partners. “Hagadone Media’s marketplace deployment with Bluefin is a testament to their commitment to provide innovative solutions that empower their advertisers and engage their readers both in print and digital environments. We are pleased and excited to be a partner with such a dynamic and forward-thinking organization.”
You can visit the Hagadone Montana classifieds marketplace at https://classifieds.dailyinterlake.com/.
About Bluefin Technology Partners:
Bluefin Technology Partners is singularly focused to provide innovative solutions for self-service advertising and digital marketplace platforms that extend publishers' market reach allowing advertisers 24/7 access to create, manage and pay for both print and digital advertising in a single user-experience. Flagship offerings Bluefin Place Ad and Bluefin Marketplace enable newspaper media companies to empower advertisers and engage readers. Used by hundreds of newspaper titles in the U.S. and Canada.
For more information, contact Steve Rosenfeld, general partner, at steve@getbluefin.com or phone at 508-254-1927.
