If young people are spending so much time on social media, it stands to reason that’s a good place to reach them with news.
Operators of the News Movement are betting their business on that hunch. The company, which has been operating for more than a year, hopes to succeed despite journalism being littered with years of unsuccessful attempts to entice people in their 20s to become news consumers.
The brainchild of former Dow Jones executives, the News Movement is using a staff of reporters with an average age of 25 to make tailored news content for sites like TikTok, Instagram, YouTube and Twitter.
