OwnLocal is the strategic technology partner for more than 4,000 publishers globally. It builds software solutions that help local media companies grow revenue, strengthen advertiser relationships and sustainably expand local coverage in markets that have fundamentally changed. Its tools are designed to align the needs of readers, advertisers and publishers delivering measurable value without compromising trust, editorial integrity or audience experience.
Origami is OwnLocal’s flagship advertising platform, purpose-built to help publishers acquire, retain and grow local advertisers at scale — particularly the long tail of small and medium-sized businesses that make up a large portion of a publisher’s advertiser base but historically generate inconsistent or low revenue.
In addition to advertising solutions, OwnLocal now supports publishers in expanding local news coverage itself — profitably and responsibly — through AI-assisted content production with mandatory human oversight.
Craig Massey is chief revenue officer and can be reached at craig@ownlocal.com. Lloyd Armbrust is CEO and can be reached at l@ownlocal.com.
View OwnLocal's listing in the America's Newspapers Solutions Directory
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