America’s Newspapers and Google News Initiative launch North America Subscriptions Lab

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Eight America’s Newspapers members have been selected to participate in the 2022 Google News Initiative North America Subscriptions Lab. These newspapers include The Bulletin (Bend, Oregon), Denton Record-Chronicle, Arkansas Democrat-Gazette, The Denver Gazette, Shaw Media, Dayton Daily News, The Sumter Item and Yakima Herald-Republic. Additionally, The Hill Times, Les coops de l'information, SaltWire Network and The Daily Memphian were selected to participate.

Delivered in collaboration with FT Strategies, the seven-month program is an ambitious and intensive experience addressing every step of the digital subscriptions process and aims to give participating news organizations the tools to achieve rapid improvement in key subscriptions metrics. Participants will receive customized consulting and hands-on support as they develop their subscriptions strategies, learn from industry experts and collaborate with other cohort members.

“We’re excited to welcome the new cohort of publishers to create meaningful impact to their subscriptions revenue,” said Sibel Lowin, Global Partnerships Solutions Lead at Google. “The Google News Initiative works to strengthen the news industry globally in the digital age, and that includes news organizations developing sustainable business models. We look forward to sharing the lessons we learn along the way with the greater news ecosystem."

Dean Ridings, CEO of America’s Newspapers, added, “The GNI Subscriptions Lab is going to provide strategic guidance to our members who are participating in this program. We are glad to be able to partner with GNI to make this program available and are looking forward to measurable improvements as a result. The team at GNI have dedicated significant resources to create a program that will have lasting value.”

About the Google News Initiative:

The Google News Initiative is Google’s effort to partner with news publishers around the world to build a long-lasting, diverse and innovative news ecosystem. We do this by offering training, programs, funding and products to journalists and newsrooms to help strengthen their work in the digital age.

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