Google will soon require that political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.
AI-generated election ads on YouTube and other Google platforms that alter people or events must include a clear disclaimer located somewhere that users are likely to notice, the company said in an update this week to its political content policy.
The new rule starts in mid-November, just under a year before the U.S. presidential election. It will also affect campaign ads ahead of next year’s elections in India, South Africa, the European Union and other regions where Google already has a verification process for election advertisers.
