Advantage solutions for news media have developed and evolved into robust, global solutions for managing subscriptions — print, digital, and bundles. These solutions include a wide array of features supporting business initiatives and goals: entitlement management, delivery flexibility, payments and payment plans, local editions, premiums, and more. As the revenue mix of advertising and subscriptions has changed over the last decade for news media publishers, AdvantageCS has worked closely with our clients to ensure software capabilities needed to support publishers as they develop products for their audiences across many channels.
Monetizing news content has been challenging for news media, who compete with free, general news content in many markets. With the advent of “fake news,” readers are being driven more and more to tested, familiar brands, which has both strengthened these brands and provided avenues for growth.
Advantage is uniquely positioned to evolve with news publishing, already counting on leaders in the news industry in multiple markets with whom it has established partnerships for development. This whitepaper outlines some of the capabilities specific to news media which are already helping our news media clients to increase their revenue.
To learn more about solutions for news media, please reach out to Kelly Grace at kelly.grace@advantagecs.com. Kelly will be happy to assist and provide you with any additional information you may need.
