In today's competitive advertising landscape, leveraging your audience and engaged community is key to driving success for your local and national clients.
This is where AdMessenger, with its fully customizable scrolling text display ads for mobile devices designed to captivate and engage, can come in.
AdMessenger can transform your owned and operated (O&O) platforms with dynamic, tappable, scrolling messages, enhancing engagement through the power of mobile.
Not only is the scrolling text eye-catching, but you can also combat ad fatigue by incorporating elements like emojis, animated logos and more. With zero production effort and the flexibility to customize ad messages, target audiences or ad parameters at any point during the campaign, AdMessenger provides a simple solution to ensure your message reaches your audience effectively.
We’d love to help you harness AdMessenger's power for superior O&O results, as we did with Broadcast Media Outlet, a reseller of AdMessenger for over five years.
To compare its effectiveness in an O&O environment, the client ran standard scroll AdMessenger ads alongside ROS banner ads on the same inventory. The target audience consisted of online readers of the media website during June 2024.
Both digital campaigns were set to deliver 100,000 impressions each during the flight window. The banner ad campaign achieved a .07% click-through rate (CTR). In contrast, the AdMessenger campaign more than doubled this engagement, achieving a .15% CTR within the same period. This verified that AdMessenger continues to be the superior product for driving incredible results.
Click here to connect with us for a full presentation and a partnership discussion.
