The Orange County Classroom Teachers Association in Florida used AdMessenger to protest the 64% increase in healthcare costs in the 2024 contract for teachers in Orange County. Although the teachers received a pay increase, the substantial rise in healthcare costs negated any benefits they would have gained from the new contract.
The protest took the form of a tap-to-email campaign. Geotargeting was used to send the preset message to users within the six districts that make up the Orange County School System. When users tapped the AdMessenger scroll, an email was generated to be sent to all the school board members.
AdMessenger played a pivotal role in the success of the association! The campaign, which was halted on March 6, led to a new contract with significantly improved terms. Teachers were granted a 9% pay increase with no healthcare premium hike. AdMessenger delivered 711,035 impressions with a 1.8% Click-Through Rate (CTR). This successful outcome should inspire hope and optimism for the potential of AdMessenger in future campaigns.
This is just one of the successful campaigns we’ve been part of. Our team would love to discuss how AdMessenger can get your message directly to your mobile audience. Reach out for a full presentation and a partnership discussion.
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