Media organizations need to watch these 5 industries that dominated advertising in 2020


While tourism brands spent much of 2020 sharing messages like “now is not the time to travel” and “we’ll see you once it’s safe,” other industries began thriving during the pandemic. And as restaurants, brick and mortar retailers, cinemas and gyms closed their doors, food delivery services, online retailers, at-home entertainment, mobile gaming and home exercise offerings ramped up.

The COVID-19 vaccine rollout has begun, but the road to societal and economic recovery will be long. The industries Lineup Systems explores in this article are likely here to stay, because our personal and professional lives have been permanently altered by the public health crisis. This means media organizations must learn how to create offerings that appeal to these brands to drive digital advertising revenue over the long term.

Read more and download Lineup's new 2021 Digital Advertising Trends white paper, which includes information on industries to watch and much more, including industry experts’ commentary.


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