7 lessons to running a successful journalism membership program

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They said it wouldn’t work. They had said the same thing when we started Daily Maverick, a fiercely independent, long-form news publisher, in 2009. At least they were consistent.

Most people couldn’t get their heads wrapped around a voluntary membership program with no paywall allowing people to choose their monthly contribution amount. But that’s what we announced we’d create at an in-person gathering of almost 1,000 readers in Cape Town four years ago.

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