Newsrooms: Become indispensable to your audience

All publishers want to become indispensable to their audiences. They want to know what drives engagement and subscriptions, how to make their work part of a reader’s daily habit and how deeply to cover topics that matter. Those questions are not easily answered with conventional web analytics that were never intended for journalists. What people click on, spend time with, subscribe to and share can reveal why they rely on a publisher for their news and information. But data overload can become overwhelming, even paralyzing to decision making.

With insights from the American Press Institute’s Metrics for News software and services, we will discuss which measures of engagement to focus on (hint: not just page views) and how to define success. Through a series of 11 lessons on using metrics for newsroom change (gathered from our work with 100+ newsroom partners), participants will learn how to prioritize which metrics to track and tips for leveraging the data-collection tool(s) they already use.

Our presenter, Katie Kutsko, is a graduate of the University of Kansas and the education and strategy manager for the American Press Institute’s Metrics for News program. She empowers prospective and newly-signed partners to understand how MFN’s suite of products can help them build a loyal and engaged audience over time. While at KU, she served as editor-in-chief at the University Daily Kansan, where she led a newsroom transformation from a print mindset to a digital-first operation. She has interned at the Chicago Tribune, Indianapolis Star and Lawrence (Kan.) Journal-World.

If you can't participate on Oct 23, no problem! Register anyway and view a recording of the webinar at your convenience.

Registration instructions for members:

Members of America's Newspapers can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after Oct. 20). Registrations will be accepted up until the day of the webinar.

  • Email psheffield@newspapers.org for the COUPON CODE to register free (if you don't already have the America's Newspapers code)
  • Click here to register
  • In the COUPON CODE field at the bottom of the screen, enter the America's Newspapers code to register free.

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Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.

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For registration questions, please contact:
registrations@onlinemediacampus.com

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.

Upcoming Webinars

September 24
Can We Be Friends? Building a Relationship Between Facebook and Local News

September 30
"Pricing, Packaging and the Value of ROI."
This is Part 2 of the training module in the four-part series: "Digital Selling Skills for Sales Executives." By registering for this series, you also are registered for the additional training modules in this series:

  • Oct. 14 - Show, Don't Tell: The Power of the Case Study
  • Oct. 28 - Audience, Audience, Audience
  • Part 1 (available as a recording, with PowerPoints and all materials) - Jump-Start Sales ... Building Your Pipeline

October 15
Leading Your Team Through Disruptive Change

 

Have you benefited from our webinars?  You'll also love PIVOT 2020 — our Virtual Conference, Oct. 6-8.

  • Learn more
  • Register to attend (rates are just $99 for members and $199 for non-members; discounts also are available for multiple attendees from newspapers or newspaper groups)