June 4 Webinar (included with your membership)

Learn tips that will help you automate marketing and content creation on WordPress

With resources stretched thinner than ever, it’s never been more important for newsrooms to focus on automation, where possible. In this session, Matt Larson will describe some of the turnkey ways publishers are automating marketing and content creation on WordPress. He will discuss the plugins used to create recurring subscriptions, automate newsletter marketing and auto-post article links to social media. He also will present case studies from publishers using computer-generated audio content to automatically turn their newspaper into a podcast.

If you can't participate on June 4, no problem! Register anyway and view a recording of the webinar at your convenience.

Registration instructions:

Members of America's Newspapers can register for webinars at no cost.

Registrations will be accepted up until the day of the webinar.

  • Members should email psheffield@newspapers.org for the COUPON CODE to register free (if you don't already have the America's Newspapers code)
  • Click here to register
  • In the COUPON CODE field at the bottom of the screen, enter the America's Newspapers code to register free.

Can't attend the program at this time? Sign up for the archived version

Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.


For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.

Our presenter

Matt Larson is the president & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online.

The company's mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production.

Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers.
He is also the publisher of the “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.

You can reach him at mcl@our-hometown.com.

Upcoming Webinars

June 4
Using Automation to Increase Audience Revenue and Engagement

July 22
Effective Advertising for a Small Business Budget

Our webinars are available at no cost to members of America's Newspapers as part of their membership. Not a member yet? Learn about membership or sign up for a free trial membership here.