During this webinar, Matt Larson will review the most popular paywall configurations among local newspaper websites on Our-Hometown’s WordPress Publishing Platform.
He also will discuss various ways to market digital subscriptions across print, social and mobile.
Paywall models that will be reviewed during this webinar:
Introduction to Paywall Models available on OHT - Our-Hometown (our-hometown.com)
View an early version of this presentation:
Virtual Conference Replay: Re-Thinking Paywalls (Part 1) - Our-Hometown (our-hometown.com)
If you can't participate on Dec. 18, no problem! Register anyway and view a recording of the webinar at your convenience.
Members of America's Newspapers can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after Dec. 15). Registrations will be accepted up until the day of the webinar.
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Matt Larson is the president and CEO of Our-Hometown and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production. Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers. He is also the publisher of “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.
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