Included with your membership: January 27 webinar

Star Tribune to share case studies: Driving sales success using GIS

Presented by  Erik Bohnhoff, advertising director, and Carlos Ruiz, director of business geographics, with the Star Tribune, Minneapolis, Minnesota

In this webinar, learn the basics of GIS and how the Minneapolis Star Tribune is using it in the sales and marketing department to support and drive sales.  Several successful real-life case studies will be presented, including examples in the areas of subscription segmentation, circulation distribution, advertising sales and digital geofencing.

Our speakers will cover the fundamentals to get you started with the power of GIS immediately.

Who Should Attend: Publishers, ad directors, audience and distribution executives

REGISTER NOW


This webinar is available to members of America's Newspapers, as well as trial members, as part of their membership (at no additional cost). Learn about membership or sign up for a free trial membership here.

Registration for this program is a two-step process. Click the REGISTER NOW link above to take STEP 1 and then watch for an email.  The email will include a link that you need to click on (STEP 2) to guarantee your seat and request the LOGIN for the program itself.

For registration questions, please contact:

Patty Slusher, director of programming, at 847-282-9850, ext. 102 or pslusher@newspapers.org

Our presenters

Erik Bohnhoff has worked in sales and marketing at the Star Tribune (Minneapolis, Minnesota) for more than 10 years. In his current role as director of advertising, he leads a team of account executives who work with customers to maximize their marketing campaigns using the Star Tribune's robust digital, print and event portfolio. His strong background in digital and direct marketing not only help his team and customers find success, but you can find his fingerprints all over the Star Tribune’s transformation from a legacy print organization to a leader in the digital space.

Carlos Ruiz is the director of business geographics in Star Tribune's Market Research Department. His professional expertise includes Geographic Information Systems (GIS), Market Segmentation and Transactional Data Analysis. Ruiz is originally from Spain and obtained his BS and MA degrees from the University of Minnesota. He has been with the Star Tribune for 25 years.