April 29 Webinar (included with your membership)

Practical strategies and tools will help your newsroom refine its engagement strategy

Engagement is on every editor’s lips; it’s the journalism buzzword with endless definitions.  Engagement isn’t just clicks and likes. Sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or building loyalty with would-be subscribers or members.

Our second session will focus on five to 10 strategies and tools your newsroom can employ to cultivate the kinds of engagement you value most. These aren’t pie in the sky theories, just practical solutions for refining your engagement strategy.

If you can't participate on April 29, no problem! Register anyway and view a recording of the webinar at your convenience.

Registration instructions:

Members of America's Newspapers can register for webinars at no cost.

Registrations will be accepted up until the day of the webinar.

  • Members should email psheffield@newspapers.org for the COUPON CODE to register free (if you don't already have the America's Newspapers code)
  • Click here to register
  • In the COUPON CODE field at the bottom of the screen, enter the America's Newspapers code to register free.

Can't attend the program at this time? Sign up for the archived version

Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.


For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.

Our presenter

Val Hoeppner is a digital journalist, training and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 15 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences where she creates and leads training for journalists in engagement, change management and developing digital and mobile workflow. Hoeppner is a member of the Native American Journalists Association, Online News Association, Associated Press Photo Managers, American Society of News Editors, Recording Academy and Public Radio in Mid America.