Engagement is on every editor’s lips; it’s the journalism buzzword with endless definitions. Engagement isn’t just clicks and likes. Sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or building loyalty with would-be subscribers or members.
In the first of our two sessions, Val Hoeppner will break down the different types of engagement and help you focus your energies on the type of engagement most valuable to your newsroom.
If you can't participate on April 15, no problem! Register anyway and view a recording of the webinar at your convenience.
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Val Hoeppner is a digital journalist, training and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 15 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences where she creates and leads training for journalists in engagement, change management and developing digital and mobile workflow. Hoeppner is a member of the Native American Journalists Association, Online News Association, Associated Press Photo Managers, American Society of News Editors, Recording Academy and Public Radio in Mid America.
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