They say "what's old is new again" and it seems email is no exception. Publishers large and small are finding success in connecting with audiences more frequently and personally via email newsletters and campaigns. In this session, we'll cover best practices for email marketing, provide examples of emails done well and explain some of the potential pitfalls to look out for when using email as an engagement tool.
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Tyson Bird is from Sandpoint, Idaho, and studied journalism, graphics and entrepreneurial management at Ball State University. Bird currently works for Texas Highway Magazine in Austin, Texas, as a digital strategy manager. He creates digital experiences that get audiences excited about travel and tourism in the great state of Texas. Bird loves talking about the many intersections of design, product and our world.
January 21
10 Ways for Newsrooms to Get the Most Out of Their Digital Products
January 27
You Can Grow Revenue and Audience with Geographic Information Systems (GIS)
February 12
The (In)Boxing Match: Why is Everyone Talking About Email?
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