Borrell research shows local businesses are poised to spend a lot more when pandemic eases

The first quarter is shaping up to be tough for a lot of newspapers, but Gordon Borrell from Borrell Associates sees a lot of hope ahead.

In this webinar, he'll address new research that indicates local businesses are poised to spend a lot more when the pandemic eases. Borrell actually furnishes a date when that will happen — and it's not far away.

The webinar also will discuss new research that America's Newspapers will be launching with Borrell Associates, and how you can participate.

This program is available to members of America's Newspapers, as well as trial members, as part of their membership (at no additional cost). Learn about membership or sign up for a free trial membership here.

Registration for this program is a two-step process. Click the link below to take STEP 1 and then watch for an email.  The email will include a link that you need to click on (STEP 2) to guarantee your seat and request the LOGIN for the program itself.


For registration questions, please contact:

Patty Slusher, director of programming, at 847-282-9850, ext. 102 or

Our presenter

Gordon Borrell, CEO of Borrell Associates, is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, he was vice president for new media for Landmark Communications, where he worked for 22 years.