What Americans are really excited about — and scared of — when it comes to AI

A new consumer survey from Vox Media and The Verge reveals what Americans are thinking about artificial intelligence


Artificial intelligence is undeniably the story of the year. To better understand the rapid rise and adoption of generative AI tools, The Verge and Vox Media partnered to conduct a representative study of how adult Americans are using and thinking about AI. The Verge published its findings in a new report “Hope, Fear and AI,” following up on major consumer tech trust surveys conducted in 20172020 and 2021.

Because AI is top of mind for Vox Media’s partners, we also wanted to share our key findings for brands looking to understand and leverage AI tools.

Key takeaways:

  • 1 in 3 Americans have already used an AI tool: Despite the limited time that generative artificial intelligence tools have been widely available, they have already been used by 1 in 3 Americans over the age of 18 — nearly 80 million people.
  • AI is dominating our conversations, especially for Gen Z: 44 percent of the U.S. population has been in conversations where AI has been mentioned “several times a week,” with AI being a part of Gen Z conversations most frequently (61 percent).
  • Nearly half of Americans believe AI will disrupt their workplace: 47 percent of Americans see AI being very or moderately disruptive to the sector they work in, and about a third of Americans (34 percent) think that change is either already happening or is going to happen within the next year.

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