Problem:
Most media publishers do not offer dynamic digital campaigns to their local advertisers. Several factors are to blame, but the bottom line is time and expense. Dynamic creative requires not only design but also development-integrating product feeds. Then there is the task of tying in performance metrics with advertiser reports. And reports are what it’s all about!
Solution:
Even if you have the resources, outsourcing dynamic development could make more sense by saving valuable IT and design hours and making it hands-free for your local advertisers. Wehaa’s DataBanner makes it quick and simple to add “high impact” dynamic digital campaigns to your sales deck. Creative mediums include display banners, HTML email and social media product catalogs. Wehaa has streamlined the process from beginning to end making it hands-free for you AND your advertisers. Turnaround time is one to two days for most standard campaigns.
“DataBanner is a great solution for media publishers to get started in dynamic digital,” says Kevin Collins, Wehaa VP sales. “However, most of our partners using DataBanner already had a digital sales product. But they converted to DataBanner because it’s more efficient, costs less than in-house and our conversion rates are better.”
Testimonial:
“Delivering dynamic product ads to our local markets has always been a challenge. Wehaa stepped in and delivered a vertical solution that integrates with our current processes. The turnaround has been faster than we ever imagined and the quality of the creative is very professional.”
- Maya Fidler-Mayer, ad director, Los Angeles Times
Wehaa provides an online campaign center, where ad managers order the required creative. The order process takes about two minutes. Once your creative is complete, Wehaa places your ad previews, ad tags and links to reports in the campaign center. Edits and revisions are captured in the campaign center.
How it works:
Wehaa uses proprietary Smart Import technology to import your advertiser’s product line. It can be retail, B2B, events, coupons, groceries, autos, real estate, etc. You name it, and Wehaa can build it. Wehaa even had a request to create a dynamic bull auction campaign.
You will have access to an online campaign center to order the dynamic assets, pick up the ad tags, view previews and pull advertiser reports. We provide tags for DFP, programmatic, iframe, trade desk and more.
Performance:
All of Wehaa’s dynamic digital campaigns also include proprietary Direct Click-Through technology. When a user clicks on a product, Wehaa takes them directly to the advertiser’s website, and anchors on the product they clicked. This assures high conversions, making the campaigns perfect lead and sales generation campaigns.
Reporting:
You can access reports online using Wehaa’s control panel. Our reports paint the whole picture including intangibles media publishers have struggled with. Once logged in you will see all of your campaigns. The advertiser reports are accessible with a single click and easy to share with your advertiser. On the advertiser report, you’ll find high-level metrics as well as clicks down to the product level. Advertiser reports not only show KPI’s, but we also include images of the dynamic creative. The reports can be branded for you and your advertiser.
Special offer:
Wehaa will offer all America’s Newspapers members a 50% discount on the first set of dynamic creatives ordered. This offer is valid through Aug. 31. Please reach out for a demo of this innovative solution or we can send you a media deck.
For more information contact:
Kevin Collins, VP Sales
kevin@Wehaa.com
